Check out this documentary on the most successful advertising campaign in the advertising world.
Hal Riney, featured in this film, was the writer of the Perrier commercials that began the bottle water trend in our market.
More on Hal Riney. He is the genius who created a famous political ad for Ronald Reagan called, Morning in America. Learn more here: http://www.oneclub.org/oc/hall_of_fame/riney/